Online betting portal, mybet.africa has officially unveiled Ghanaian Rap/Hip Pop and Hiplife artiste, Yaa Pono, who has his government name as Solomon Adu Antwi, as the brand ambassador to emcompass the and represent and elevate the betting firm to its new and old patrons.
The unveiling ceremony was held at the Ange Hill Hotel, East Legon-Accra on the 24th June, 2019. The event garnered the presence of the mass communication industry, especially newspaper, television and radio; journalist and other related professionals collectively.
Earlier, Rapper Yaa Pono signed a contract with mybet.africa to become the new face of Ghana’s favourite betting company. End of 2018, mybet.africa launched its new online plartform – a new dedicated platform specially tailored for the West-African punter’s needs. Fast, easy to use wherever patrons find themselves.
Addressing a team of news men at the unveiling ceremony, Mr. Kwame Amoh stated that, it’s imperative to have an image who will represent the face of the company, as a way of strategy customer insight that are focal to the precepts of their customers’ needs.
He revealed that, the selected brand ambassador, Yaa Pono is a perfect fit to their ecosystem, as he also cut across all walks of life with his appealing songs which suit all gender in different age brackets, adding that, there many positive perception about their brand ambassador – his energy, his belief and his powerful presence that mybet.africa aims to bring to live in a most engaging way with their trusted customers.
However, mybet.africa also launched the official 2019 Total African Cup of Nations tournament, Egypt theme as ”I BET GHANA WILL SCORE”. A campaign the brand icon and the betting firm are offering Ghanaians with 5Ghs each for a goal the Black Stars of Ghana scores in each game of the AFCON tournament.
Accepting this offer as the brand ambassador of the firm, Rapper Yaa Pono expressed his joy for being appointed as the official amabassador of the firm. He added that, he is thrilled and elated to be chosen out of the enormous Ghanaian performing arts to be accredited as the representative of a well established firm.
Yaa Pono revealed that, mybet.africa is set to champion a talent haunt project to unearthen the numerous talented sporting kids who are financially challenged and exposed to difficulties at persuing their sports dreams, adding that, this and many mechanisms will be arrayed to alleviate the hardship in Ghana.
The ”Obia Wone Master” hit maker urged his colleague industry players, the traditional and mass communication media to rally their support behing this course to achieve a sustainable development goal.
Mybet.africa is an online sports betting platform (Home of Betting) – sports, virtuals and casino for Ghana and the African sub-region. It is fast, easy and a user-friendly platform with software specifically developed, and responsive for the market needs.
KMK Entertainment Ltd, the indigenous company behind the success story of Mybet in Africa, is the leading sportsbook provider in Ghana, with its Head Office located in Accra. It has over two hundred offline shops in Ghana and surrounding African countries, with over one thousand employees in its establishment across Africa. KMK Entertainment is not only a successful gaming provider but also a “local hero” as a company.