‘Reggie N Bollie’ star Reggie Zippy says until Ghana’s music industry taps into the resources of international music labels or certified music rights associations, it will be difficult for Ghanaian artiste to make the most out of their careers.
According to him, musicians will continue to die broke when they upload their sweat-earned works for free downloads whiles artistes in other parts of the world have digital algorithms or systems that aid them to make profits.
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“Any Ghanaian artiste who died as a pauper isn’t because they weren’t serious. It’s because the industry didn’t put the process the right way,” he told Andy Dosty on Daybreak Hitz on Hitz FM.
The reason Nigerian acts are soaring in the international showbiz industry is that “they have booking agents who take care of their songs abroad,” Reggie added.
He stressed that A-list musicians in Ghana who travel outside for gigs will continue to do the “community or one-man shows” unless Ghana’s Creative Arts Council emulates the western music industry.
“It still baffles me that we [Ghanaian musicians] make music and put them up for free [downloads]; it’s not done. Up till now, Ghana hasn’t got Spotify Streaming Service. The Nigerians will continue to be richer because they are plugged internationally,” he told Andy Dosty.
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Reggie said he was on the verge of getting then tourism minister, Hon Catherine Afeku to buy into some of the contemporary best practices but her reshuffle scuttled every effort.
“Until the top men recognise how important this initiative is, we won’t get anywhere because we are not plugged in the worldwide system. Musicians will blow for like three years and we wouldn’t hear from them anymore,” Reggie added.