President of the Ghana Football Association (GFA), Kurt Okraku, has hinted that the Association is actively searching for a new headline sponsor for the Ghana Premier League.
The league has been without a headline sponsor since betPawa withdrew midway through the 2023/24 season.
Before that, the league had been sponsor-less since resuming after the Number 12 exposé.
During a press conference on Friday, Okraku stated, “At the same time, when you climb the ladder, we say we are looking for what we call headline sponsorship. We say we’re looking for $1 million or $2 million. In our realistic current times, it may be very, very difficult for a company to come to you with $1 million or $2 million.
“But if you use the creative approach I’ve already explained and examine your cost lines, and start to consider cost lines with partners that fit those cost lines, you will see that if you’re looking for $2 million, you will end up raising $2 million.
“You will see it clearly. Alternatively, instead of giving yourself a headache by focusing solely on finding a headline sponsor, you could aim for four partners to each contribute $500,000.
“In effect, the FA is very aggressive in looking for partners,” he added.
The 2024/25 Ghana Premier League is scheduled to kick off on September 6, 2024.
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