Ghanaian rapper, Michael Owusu Addo, popularly known as Sarkodie says recording a hit song is not as difficult as most people perceive.
He made the assertion at the launch of the 5th All Africa Music Awards (AFRIMA) at the Movenpick Hotel in Accra Monday Evening.
According to him, recording a hit song does not cement the fact that a musician will retire from the music industry and enjoy a comfortable life.
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He noted that one can have a hit song but may lack what it takes to reign in the industry because of lack of influence.
Sarkodie explained that every artiste needs to build a large following, record timeless songs and build a lucrative brand that will pierce the hearts of die-hard fans.
“The young ones should focus on building a [solid] brand… it lets you make money anytime you want… We say we need hit songs which is[sic] very easy. People don’t know but hit songs are very easy. You can say something and it hits tomorrow but that doesn’t mean you’re influential…”
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He revealed that the last time he checked, Nigerian artistes like Davido and Wizkid had more following than American artiste, Miguel.
“However, Africans are made to think they need to be heard out before they could be called successful”, he added.
AFRIMA is a platform designed to promote the distinct rich African music worldwide, engaging millions of fans by propelling its music to glorious pinnacles beyond the borders of Africa.
This year’s ceremony was the fifth edition and was launched in Ghana.