1. The interesting reason why junk food joints have yellow or red logo!
If you pay close attention to the logos of your favourite food joints, you will be surprised to find that they all have something in common. Most logos are in yellow or red, aren’t they? It’s no coincidence but the reason behind it is purely psychological.
2. The real reason
Most foods joints choose red and yellow colour for their logos for a specific reason. The theory behind this colour choice is called ketchup and mustard theory.
3. Red colour
The science behind this is that red colour is stimulating and is associated with being active. Looking at this primary colour also increases heart rate, which helps to jump-start your appetite.
4. Yellow colour
The colour yellow, on the other hand, is associated with happiness and is the most visible colour during the daylight, which makes it easy for us to spot our favourite food joint from far away. The colour also revs up our metabolism.
5. The psychological reason behind it
Our brain processes colours even before it processes words and that is why fast food chains choose these two colours for branding and logos. Also, red and yellow make you feel hungry, which encourages you to buy food just to make you happy even when you are not hungry.
6. Experts and reports
According to reports, customers make 60 per cent of their decisions based on the colour of the product alone, which makes red an obvious choice.
Experts believe that these two colours, when used together, create a perfect combination of feelings and emotions to make people hungry.
We make a decision whether to buy something or not in just 90 seconds and between 62 per cent and 90 per cent of people make the decision based solely on the colour.
7. Verdict
Even if the theories are not 100 per cent correct, there is definitely something special about these two colours and the way they make people feel hungry.