The Telecel Ghana Music Awards (TGMA) has firmly established itself as a pillar of Ghana’s music industry, attracting both admiration and criticism.
Since its inception, the awards have been marked by unpredictability, controversies, and public debates. Yet, despite the drama, the TGMA has played a key role in advancing Ghanaian music. One of its most significant contributions has been supporting emerging artists through initiatives like the Unsung category, which has propelled talents such as Ebony, MzVee, and Kuami Eugene into the limelight.
However, beyond its role in celebrating talent, the TGMA also functions as a business entity influenced by industry politics and alliances. While merit is a crucial factor, industry connections and strategic considerations sometimes impact award outcomes.
Embracing Change and Progress
In recent years, the TGMA has shown a willingness to evolve. The introduction of the Best Urban/Contemporary Song category reflects the growing influence of urban music. Additionally, the post-nomination period, allowing for corrections, has improved transparency and credibility.
Despite these improvements, there is still room for growth. Adopting global best practices while considering Ghana’s unique music landscape can help the TGMA achieve greater inclusivity and industry relevance.
A Matter of Numbers: What the Data Reveals
A review of past winners highlights notable trends. Since the scheme’s inception, 21 individuals and groups have won the Artiste of the Year title. Only two groups—VIP (2004, 2011) and Akyeame (2000)—have received the award. Two winners, Ebony (2018) and Kuami Eugene (2020), emerged from the Unsung initiative. Additionally, only two women—Ebony and Diana Hamilton (2021)—have won the title.
These figures suggest a need for more structured efforts to support female artists, recognize groups, and expand initiatives like Unsung to ensure a more inclusive award scheme.
Recognizing Online Influence and Viral Hits
The role of digital platforms in music promotion has grown significantly, yet the TGMA has been slow to acknowledge this shift. Introducing categories that recognize online influence and viral hits would enhance representation and reflect modern industry dynamics.
Honoring the Unsung Heroes
DJs and presenters play a crucial role in promoting Ghanaian music, yet their contributions remain largely unrecognized. The TGMA should consider categories that celebrate their impact on the industry.
Embracing Alternative Music
The TGMA has traditionally focused on mainstream genres, often overlooking the growing alternative music scene. Recognizing this space would foster diversity and inclusivity within the awards scheme.
Establishing a Fixed Calendar and Going Digital
A consistent awards calendar would eliminate uncertainty regarding nominations and timelines. Additionally, developing a TGMA mobile app would enhance accessibility for artists, voters, and stakeholders, aligning the awards with global standards.
Looking Ahead
The Telecel Ghana Music Awards has had its share of successes and challenges. While it has significantly contributed to Ghana’s music industry, further improvements are necessary to ensure its continued relevance. By addressing these key areas, the TGMA can evolve into a more inclusive and progressive platform that truly represents all facets of Ghanaian music. As stakeholders, the onus is on us to advocate for these changes and drive the industry toward excellence.