Despite substantial investments over the past two years aimed at expanding its services, the company says it has encountered challenges in achieving profitability within the Ghanaian market.

The announcement of Glovo’s exit from the Ghanaian market was communicated to its network of restaurant partners via email.

In the message, Glovo cited the difficulty in attaining profitability as the primary factor influencing its decision to withdraw from Ghana.

Glovo stated its intention to shift its focus towards bolstering its presence in other African markets where it sees more promising growth opportunities.

Specifically, the company aims to concentrate its efforts in countries like Morocco, Uganda, Kenya, Côte d’Ivoire, and Nigeria.

Despite the closure of its operations in Ghana, Glovo expressed appreciation to its partners and customers for their support throughout its tenure in the country.

The company acknowledged the contributions of its stakeholders and valued the relationships forged during its time in the Ghanaian market.

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In a communication to its vendors, the company cited the need for substantial investment over an extended period to build a stronger position and achieve profitability in the Ghanaian market.

While recognizing the potential of the Ghanaian market, Glovo has opted to redirect its resources to the other 23 countries where it operates.

This strategic reallocation aims to enhance its services for the millions of customers who rely on the Glovo app daily.

The company assured its vendors that they would receive all outstanding payments according to the terms and conditions in due time without delay.

In preparation for the shutdown, all Glovo stores in Ghana will be automatically set to accept credit and cash orders to facilitate the reconciliation of affected entities.

Furthermore, Glovo’s dedicated business team will continue to support customers and entities over the coming month to address any outstanding issues comprehensively.

Meanwhile, the decision to cease operations in Ghana may come as a disappointment to some customers.

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