The CEO and Managing Director of Sanlam Allianz Life Insurance Ghana, Tawiah Ben-Ahmed, has promised that the merger of Sanlam and Allianz Insurance is set to revolutionize the insurance industry in Ghana and Africa.
He said the brand promise of SanlamAllianz is to offer a service experience that is unmatched in the industry. This, he said, will be in addition to their promise of prompt payment of claims.
Speaking on the Super Morning Show on Accra-based Joy FM on Thursday, August 22, Tawiah Ben-Ahmed said, “It is important to us at SanlamAllianz that we build capacity, systems, technology, and everything to make sure that beyond the product we offer to you, we are backing it with a service experience that you will admire. We plan to make sure that all our customers experience our superior client service culture and that claims payment is just our business, but we will go further to ensure your experience with Sanlam Allianz leaves you with confidence in insurance that you probably may not have had.”
This pledge comes as part of the company’s ongoing efforts to enhance trust and reliability in the insurance industry, emphasizing the crucial role that insurance plays in protecting assets, lives, and livelihoods across Ghana.
Highlighting the strength of the SanlamAllianz brand in Ghana, Tawiah Ben-Ahmed said, “The good thing about this merger is that Allianz has over 100 years of providing insurance services, and Sanlam also has 100 years of providing insurance in Africa. The combined experience of these two entities is what is driving SanlamAllianz in Ghana. There are 80 subsidiaries under the SanlamAllianz umbrella, each contributing to our collective expertise and service delivery.”
This merger, according to the CEO, has created a powerful synergy, combining the best practices and innovations from two industry giants. Thus, SanlamAllianz is well-positioned to offer comprehensive insurance solutions tailored to the needs of Ghanaians.
Tawiah Ben-Ahmed also emphasized the importance of insurance in safeguarding both tangible and intangible assets. He stressed that insuring homes, vehicles, businesses, salaries, and even life itself is critical to ensuring financial stability in the face of unforeseen events. “Insurance is more than just a financial product; it’s a lifeline that can protect you and your loved ones from financial hardship. Whether it’s your home, your business, or your life, having adequate insurance coverage can be the difference between a quick recovery and enduring financial stress,” he explained.
Despite the evident benefits of insurance, the CEO pointed to a concerning trend in Ghana.
“The National Insurance Commission’s report of 2023 indicates that insurance penetration in Ghana is 1.07%. However, the report says insurance companies pay GHC 8.9 million every day in claims. This highlights that while insurance pays, there is significant room for improvement in insurance penetration and coverage. That is the whole essence of the SanlamAllianz Insurance brand in Ghana,” he stated.
The CEO further elaborated that SanlamAllianz is dedicated to bridging this gap by increasing awareness of the value of insurance and making it more accessible to the wider population.
The company aims to not only provide exceptional service to its current clients but also to expand its reach and ensure that more Ghanaians are protected.
“Our purpose is to empower generations to be financially confident, secure, and prosperous with the vision to ensure that we deliver the most admired services to Ghanaians with a brand promise to live with confidence.”
In his concluding remarks, Tawiah Ben-Ahmed encouraged individuals and businesses to take proactive steps in securing their futures by investing in comprehensive insurance coverage. “At SanlamAllianz, we believe in the power of insurance to transform lives. We are here to provide you with the peace of mind that comes from knowing that your assets, your life, and your loved ones are protected,” he said.
Mr Ben-Ahmed said SanlamAllianz has exciting insurance products such as the Family Love policy, and Income Protection policy, among others, all designed to make insurance more attractive and accessible to the Ghanaian public.