Nearly 47% of banking customers still favour traditional methods, despite the increasing popularity of digital banking.
This information comes from the 2024 PwC Ghana Banking Survey Report.
Meanwhile, 53% of customers now prefer digital banking, utilising phones, laptops, and tablets for their transactions.
The survey reveals that bank mobile apps are the most popular digital channels, with 64% of respondents choosing them, significantly more than USSD (16%) and web/Internet banking (16%).
The survey which centered on customer banking experiences, reveals that nearly two-thirds (64%) of customers feel that shorter wait times in branches greatly improve their banking experience.
Furthermore, 60% of respondents prefer to spend ten minutes or less in a branch to complete their transactions.
WhatsApp emerges as the most favoured social media platform for customer interactions, with 42% of bank customers using it as their primary communication channel.
By comparison, 11.2% of customers prefer Facebook, followed by YouTube (8.1%), LinkedIn (7.7%), and Instagram (6.9%).
READ ALSO: