The Chamber of Petroleum Consumers (COPEC) Ghana has disclosed that the quality of petroleum product is the number one preference for consumers in the Ghanaian market.
This is followed by the right price quotation, and then the right quantity served at the pumps.
The revelation follows the recent rise of indigenous oil marketing company, Star Oil, becoming number two in volumes sales on the market.
The company, has climbed up to beat TotalEnergies and Shell, becoming second to GOIL which sits at the top.
Star Oil’s rise has been attributed to its competitive pricing mechanism.
Speaking to Joy Business, Executive Secretary of COPEC, Duncan Amoah said despite the price differentials, consumers always look out for fuel with the best quality product.
The number one concern as far as the consumer preference is concerned, is always about the right quality. When you move from the right quality parameter, they will now look at the right price, and the third most essential is the right quantity”, he said.
He explained that, consumers prefer quality fuel to guarantee the longevity of their vehicle performance and engine.
“If you check even other OMCs whose prices as I speak with you may be lower than Star Oil and GOIL, a lot more Ghanaians would continue to shy away from some of those OMC brands because of the perception that they wouldn’t probably get the right quality and their engines may be at a certain risk”.
Mr. Amoah said Star Oil’s rise is a good development for the industry since price war will ultimately leads to the benefit of consumers.
He advised OMCs to prioritise quality to maintain good brand in the market.
Source: Joy Business
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