Professor Kobby Mensah, an Associate Professor at the University of Ghana Business School (UGBS), has been appointed as the Chief Executive Officer (CEO) of the Ghana Tourism Development Company Limited.
The Ghana Tourism Development Company Limited (GTDC) is mandated to promote and mobilize resources for investment in tourism undertakings and services.
It also seeks equity participation in joint ventures with Ghanaians as well as foreign concerns and individuals in tourism development projects.
GTDC aims to provide financial and technical assistance for small businesses in the tourism industry, improving the efficiency and level of their services.
The company also undertakes other businesses that may render profitable operations or enhance its property values or rights.
About Professor Kobby Mensah
Born and raised in Takoradi in the Western Region of Ghana, Dr. Kobby Mensah received his basic education at St. Peters Primary School in Takoradi and later attended St. Augustine’s College in Cape Coast.
He pursued further studies at IPS (now known as UPSA), obtaining a PhD in Journalism from the University of Sheffield, United Kingdom, and an MSc in International Marketing from Sheffield Hallam University, UK.
Dr. Mensah worked with the Student and Youth Travel Organization (SYTO) as their marketing manager before being transferred to South Africa. He is currently a Senior Lecturer at the University of Ghana Business School and is a Chartered Marketer (CIM, UK).
He is a research-oriented academic who believes in evidence-led, hands-on, and collaborative teaching and research. Dr. Mensah is the editor of the book Political Marketing and Management in Ghana: A New Architecture, published by Palgrave MacMillan, UK. He is also a leading expert in Political Marketing in Africa and has played a key role in increasing interest in the field in Ghana.
Dr. Mensah’s opinion is sought after by local and international media outlets, including the BBC, Financial Times (FT), DW, and SABC, among others. He is also a prominent voice in the tourism sector and has recently spoken on digital tourism at the African Tourism Leadership Forum (ATLF) and the Ghana Economic Forum in Accra. He serves as a key resource for Brand South Africa, offering insights on Pan African brand identity.
His competencies include general communications, campaign management, social media development and conversion from online to on-the-ground engagement, media relations, event planning, and customer service team development and management. His professional achievements include marketing campaign development and streamlining organizational procedures in line with corporate brand identity.