PETROSOL Platinum Energy Ltd, a leading energy company, has launched a nationwide promotional campaign dubbed “Energizing Dreams Promo” to commemorate its 10th anniversary.
The six-month-long promo aims to reward its loyal customers for their trust in and loyalty to the brand over the past 10 years and to usher them into the company’s new phase as a brand that seeks to energize the dreams and aspirations of its customers better.
The sales promotion was launched jointly by Duncan Amoah, the Executive Secretary of the Chamber of Petroleum Consumers (COPEC), who was the Guest of Honour; Kwabena Agyekum, the Chief Executive Officer of the Chartered Institute of Marketing Ghana, who was the Chairman for the occasion; and Michael Bozumbil, the Chief Executive Officer of PETROSOL.
The event also had representatives from the Ghana Private Road Transport Union (GPRTU), the Tanker Owners Union, the Tanker Drivers’ Union, and some dealers of PETROSOL, among others.
Speaking about the promotion, Mr. Bozumbil highlighted PETROSOL’s decision to give away exciting prizes, including fuel vouchers, lubricant vouchers, tricycles, motorcycles, TVs, fridges, phones, and ultimately 2 brand new Suzuki S-Presso cars.
He also added that the company has invested in procuring over 100,000 pieces of PETROSOL branded souvenirs such as irons, T-shirts, umbrellas, power banks, standing fans, tissue boxes, exercise books, and school bags, among others, for its customers.
To participate, customers must register at any of PETROSOL’s over 100 stations or register online at www.petrosolcrm.com.
Customers will be categorized based on their segment (taxis, trotros, Uber/Bolt/Yango, motorcycle/tricycle, trucks, B2B, etc.).
They must meet a purchase threshold to qualify for the monthly draws for the major items, which will be conducted by the National Lottery Authority, to ensure transparency.
As for the souvenirs, customers will be taking part in daily draws at the various stations, irrespective of the amount purchased.
According to Mr. Bozumbil, PETROSOL has come a long way since its inception, and they are grateful to their customers for their unwavering support, which has made the company survive, amid the challenges.
“Therefore, the Energizing Dreams Promo is our way of saying thank you in tangible terms to our customers and also energizing their dreams, especially in these times of economic difficulties when our customers are finding it difficult to buy such products or items.”
The monthly promo draws will be done in each of the six business territories of PETROSOL, culminating in two grand finale events in the Southern Sector and the Northern Sector.
Customers’ progress in the promo will be tracked digitally through PETROSOL’s Customer Relationship Management (CRM) platform, and they will receive SMS alerts for transactions and points earned.
Mr Amoah praised PETROSOL for its consistency in placing the needs of its customers as a top priority as it has consistently delivered high-quality petroleum products in full quantity and also at fair prices.
He said PETROSOL was a model of excellence in the industry and a signing example of Indigenous private ingenuity and thus should be supported to grow even beyond the shores of Ghana.
He therefore entreated all petroleum consumers to take advantage of this sales promotion and patronize their products for the longevity of their vehicles and also stand the chance of winning prizes.