The National Road Safety Authority (NRSA) has given all Metropolitan, Municipal, and District Assemblies (MMDAs) in the Greater Accra Region a 21-day deadline to dismantle all outdoor advertising billboards mounted on pedestrian and vehicular footbridges.
The directive comes in response to growing concerns over violations of the Services-Advertising Specification for Outdoor Signs (GS: 847:2019), which stipulates that the primary function of road or bridge arches and gantries is for traffic management, not advertising.
In a statement, the NRSA explained that the move is aimed at eliminating visual distractions and ensuring that vital traffic infrastructure is used strictly for its intended purpose.
“We are taking this action to reduce visual distractions on our roads and ensure that structures like footbridges and overpasses serve their intended purpose — safe and efficient traffic management,” the Authority said.
The NRSA further warned that after the 21-day grace period, it will commence enforcement against any Assemblies that fail to comply.
“This is not just a regulatory requirement, it’s about protecting lives. Advertising cannot come at the cost of road safety,” the statement emphasized, describing the directive as a necessary step to safeguard public safety.