Ghanaian musician and producer, Raphael Camidoh, has emphasized the need for stakeholders in the Ghanaian music industry to invest heavily in quality music productions, especially in video creation.
He was responding to comments on how differently the Nigerian music industry was thriving ahead of Ghana’s music space.
In an interview with Melvin Da Enigma on Luv FM, Camidoh explained that players in the local industry invested less in their craft.
He noted that Ghanaian music investors are less inclined to invest in artistes, their music videos, and marketing publications.
“But in Nigeria, their budget for shooting a music video is massive, if one takes a look at their budget, it can be able to shoot a Ghanaian film,” he said.
Camidoh believes investors in the Nigerian industry have realized the potential and returns from the sector, which is missing in the local industry.
Although the local space is seeing growth, he alludes that more could be done to ramp up activities by emulating their colleagues in Nigeria.
In the past weeks, Camidoh’s hit song, Sugarcane Remix has hit a hundred million views on YouTube – the highest obtained by any Ghanaian artiste, emphasizing on the benefits of injecting more resources into one’s craft.
He also shared that his love for music was inspired by Akon, recounting how he started his early music days selling Sobolo, Pure Water, and Asanaa on a table in Ola Girls SHS in the Volta region, where he sat to write his raps.
Extending gratitude to his fanbase and Ghanaians for their support by far, Camidoh also advised upcoming artistes and the populace to carve a niche for themselves to stay relevant.
“To find a spot, you need to find that unique thing that nobody else can do,” he said.