Artiste manager BullGod has shared valuable insights into the changing dynamics of music consumption in recent times. In an interview on Showbiz Review Xtra with DJ Slim, he emphasized the importance of adapting to the rapidly evolving digital world of music.
BullGod advised against investing heavily in music videos, stating, “Do not spend time doing music videos in 2025, it doesn’t make sense anymore.”
He pointed out the decreasing relevance of video content, noting that “people don’t even consume it no more.”
The Bullhaus boss highlighted how virtual experiences and digital interactions have revolutionized content consumption.
He emphasized that “visualizers rather do the magic” in today’s landscape, stating, “We’re in 2025, and if you go into research, even experts in the game will tell you visualizers are more effective.”
BullGod also discussed the dual nature of the internet, describing it as both a powerful ally and a potential obstacle for artists. “The internet here is our greatest enemy and our greatest friend. You have to look at it from the angle that would work for you,” he remarked.
He urged musicians and producers to rethink their strategies, focus, and embrace innovative approaches to thrive in an ever-evolving digital age.