The newly appointed Chief Executive Officer (CEO) of the Ghana Tourism Authority (GTA), Maame Efua Houadjeto, has expressed her commitment to enhancing Ghana’s tourism sector.
Speaking on Showbiz A-Z on Joy FM, she stated that her background in marketing, events, and tourism positions her well to build on the foundation laid by her predecessor, Akwasi Agyeman.
When asked if Agyeman’s performance as CEO puts pressure on her, she acknowledged the challenge but remained optimistic.
“It certainly does. But the truth is that before Akwasi Agyeman came to GTA, nobody knew him. He was a low-key person at Happy FM and had ties with Global Media Alliance. I knew him from Ghana@50, and he was quiet and unassuming until he took up this role. He took a while to settle in, but he did the magic,” she said.
She expressed confidence in her ability to contribute meaningfully to the sector, stating that her expertise aligns with what is needed to drive progress.
“I think his background in marketing and events really helped. I pray that I can do the same and even more because we have similar backgrounds,” she added.
Beyond her experience in journalism, marketing, and hospitality, she revealed her involvement in cruise tourism.
“My husband and I co-owned a tour company with our friend Kwabena Essuman. My husband, Eric Houadjeto, and Kwabena owned Royal Protocol Services. I am proud to say that my company hosted Ghana’s first cruise ship in collaboration with Sun Seekers,” she said.
Maame Efua Houadjeto takes over from Akwasi Agyeman, whom she says has been supportive since her appointment as GTA CEO.