As thousands of revelers prepare to ascend the Kwahu Ridge for the much-anticipated Easter celebrations, traders in the area are hopeful of making brisk sales despite grappling with rising food prices.
Many have stocked up on a wide range of goods — including foodstuffs, clothing, and souvenirs — in anticipation of a sales boom driven by the influx of visitors. While optimism is high, the soaring cost of food remains a major concern for most vendors.
Some traders told Adom News that the high prices could scare off potential customers or shrink profit margins, making it difficult to sustain their businesses after the festivities.
“We want to sell and make money, but everything is expensive now. We’re hoping the crowd will still buy,” one vendor lamented.
Still, the festive atmosphere in Kwahu is vibrant. Shops are being decorated, traditional meals are being prepared, and the entire ridge is gearing up for the annual celebration that blends tourism, culture, and commerce.
Despite the economic challenges, traders remain upbeat. They believe that with good marketing, strategic pricing, and a bit of luck, they can cash in on the Easter buzz.
Meanwhile, Mpraeso — the heartbeat of Kwahu’s Easter festivities — is expected to host the largest number of visitors.
But as excitement builds, some commercial drivers are expressing concerns over the anticipated traffic congestion, which they say could slow down their operations and affect daily earnings.
As the celebrations kick off, all eyes are on Kwahu, where business, culture, and celebration collide in what promises to be another memorable Easter.
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