This year’s Telecel Ghana Music Awards (TGMA) has sparked intense excitement, with fans and artiste management teams engaging in heated debates over potential winners in various categories.
With the popularity component playing a crucial role in the scheme, several artistes have intensified their public relations strategies, with some hiring communication experts to boost their chances ahead of the May 10, 2025, event.
On April 9, 2025, Ghanaian media personality Tilly Akua Nipaa was announced as the head of the PR team for global hitmaker King Promise, who has secured 10 nominations at this year’s TGMA.
Tasked with leading King Promise’s award season publicity, Tilly Akua Nipaa is expected to amplify conversations around the artiste’s achievements in 2024. The goal, according to the team, is to clinch the coveted Artiste of the Year award—an honour that narrowly escaped King Promise in last year’s edition.
King Promise, who maintained dominance throughout 2024 with hit songs such as Paris, Continental, Favorite Story, and Too Sexy, earned nominations in the following categories:
Artiste of the Year
Best Afrobeats Artiste
Most Popular Song of the Year – Paris
International Collaboration of the Year – Continental ft Shallipopi
Collaboration of the Year – Favorite Story
Best Music Video – Continental
Best Music Video – Keep It Sexy
Best Afrobeats Song – Favorite Story
Best Afropop Song – Paris
Album of the Year – True to Self
About Tilly Akua Nipaa
Born Matilda Mensah Marfo, Tilly Akua Nipaa is a respected Ghanaian media personality known for her in-depth knowledge of the entertainment industry.
With a degree in Psychology, English, and Theatre Arts from the University of Ghana, she has become a prominent voice on platforms such as Peace FM’s Entertainment Review, TV3’s The Trendz, and Hitz FM’s Showbiz Review Xtra.
Her expertise in new media has earned her recognition as an influential online figure, further strengthened by her podcast, T Means Talkative.
With Tilly at the helm of his PR campaign, King Promise is looking to make a strong push for TGMA glory this year.
