Kanye West’s ‘Jesus Is King’ earned $1 Million at the Box Office

-

Kanye West premiered his IMAX film, Jesus Is King, alongside his ninth studio album of the same name on Friday.

According to Variety, the 35-minute short film grossed $1.03 million worldwide this weekend. 

Debuting in 21 cities around the globe, the limited showings raked in $862,000 across 372 IMAX theaters in North America. At the international level, the film brought in $175,000 across 68 theaters. 

SEE THIS: Nsoromma Season 2: First 10 contestants exhibit music prowess (Videos)

Directed by Nick Knight, the film was promoted as an inside look into the Chicago rapper’s Sunday Service. The big-screen showing featured 13 songs, including some of West’s older hits as well as three new tracks.

Reflecting his reported renunciation of secular music, the film is centered on a 50-member gospel choir.

West divulged his vision for Sunday Service in behind-the-scenes clips for the movie.

“We’re here to spread the gospel,” he said in a voice over. “I’m not here for your entertainment. … I use art to make believers.” 

Source: forbes.com