itel launches A90 smartphone, the best durable go-to choice standing out in its competitive budget segment across 30+ countries

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itel, a global reliable smart life brand for the masses, proudly unveils its latest smartphone, the A90.

The itel A90 combines robust build, AI-efficient functionality, and eye-catching aesthetics—all at an unbeatable price of under $65, positioning it as the go-to choice for youngsters and value-conscious users worldwide.

Unlike many entry-level devices that slow down over time, the itel A90 is optimized for long-term use at a budget-friendly price. With IP54 dust and water resistance, the A90 is built to withstand the rigors of daily use. Its robust design, anti-drop case, and ability to function seamlessly even with wet or oily hands ensure it remains functional despite drops and spills. With 36 months of lag-free performance and a 24-month warranty, users can enjoy smooth and consistent operation without worrying about performance dips.

The itel A90 also breaks expectations for entry-level devices by integrating easy-access AI features, such as AI Search for instant answers, AI Translate to break language barriers, and Reading Assistant, which can assist users in summarizing articles with one tap for efficient learning and work.

In terms of performance and usage, the itel A90 is a vibrant and stylish device with an eye-catching, colorful design that adds a modern touch. The A90 offers 128GB+12GB* extended memory, ensuring users have enough memory for multitasking without sacrificing speed or efficiency. With features like a 6.6″ dynamic display that supports a 90Hz refresh rate, users can enjoy smooth and fluid interactions. Additionally, the A90’s 5000mAh battery, supporting 15W fast charging, ensures you stay connected all day long.

Comes with Google Apps

The A90 comes with Google apps, which allow you to stream, scroll, and swipe smoothly on the 6.6-inch screen with Dynamic Bar and 90Hz magic—perfect for binge-watching content on YouTube. Power through your day with the 5000mAh battery and speedy Type-C charging, and access your AI assistant instantly with Google Gemini. You can instantly edit and share photos with friends on Google Photos. It also includes Google Search, Gemini, YouTube, and other Google apps for added convenience.

Stay connected with blazing 4G and enjoy 30GB of free Telecel data for 6 months!

Complete the Experience with Smart Accessories

In addition to the smartphone, itel is launching a selection of accessories that echo the A90’s colorful and durable design. The Smart Watch 023 and Earbuds BudsNeo3 are the perfect companions for the A90, allowing users to stay connected, track their fitness, and enjoy high-quality sound all in one package. These accessories, aligning with itel’s Smart Life concept, aim to deliver an entire ecosystem of products that meet the needs of young consumers who are budget-conscious but still demand quality.

In an interview with the Marketing Manager of itel Ghana, Tuekpe Michael, he stated that through strategic partnerships with global operators, including Vodafone, Telecel, and Airtel across more than 20 countries, itel aims to enhance brand endorsement and extend the reach of its new product, the A90, setting the stage for it to become the go-to choice for young, budget-conscious consumers seeking real value in a smartphone.