Music producer Hammer says dancehall artiste, Shatta Wale overrode the norm of becoming a star in Ghana’s music space.
According to him, it was absurd how Shatta Wale was doing more than three songs in a week when he stepped back into the music space after a long hiatus.
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Hammer explained on Daybreak Hitz on Hitz FM, monitored by Adomonline.com, that the norm for musicians then was to release a song, wait for about two months and finally release the music video to keep the song in the system, but Shatta Wale never towed that line.
“I admire Shatta Wale a lot. Wale defied all the rules and did something that up till now it’s so strange. When we were coming up we knew marketing wise it’s about releasing a video and wait for a month for another song. He came and broke all those rules with releases. Three to four songs a week and made hits among them,” he said.
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According to Hammer, musicians like Shatta Wale should be celebrated to motivate others.
“He is one person who broke the rules. He released four songs a week for six months. They’ve done things that we as veterans never thought possible,” Hammer said.
Source: Adomonline.com | Dennis K. Adu