The Minister for Food and Agriculture, Eric Opoku, has emphasized the critical role of communication in politics, urging the government to actively engage the public to maintain trust and transparency.
“The most important thing in politics is communication. You need to let the people understand what you do and see that you are actually working to gain their trust,” he stated.
Speaking on Asempa FM’s Ekosii Sen show on February 17, Mr. Opoku noted that communication often weakens when a party assumes power, as many key communicators take up government appointments.
He called for the training of more communicators to effectively share government policies and achievements with the public.
“When a party is in power, there is often a breakdown in communication with the masses, as many communicators take on government appointments. Therefore, it is necessary to introduce more communicators to effectively share what the government is doing.
“In addition to government positions, we must also communicate our policies to the public and explain how we are implementing them. Politicians need to be genuine and act in good faith, always prioritizing the best interests of the people,” he added.
On the government’s recent decision to halt public sector recruitment after December 7, he questioned the timing, arguing that if funds were available, recruitment should have been done earlier rather than leaving the financial burden on the next administration.
“As politicians, we should stick to our budgets and exercise financial discipline. Last-minute recruitment after losing an election creates unnecessary challenges because economic hardships affect all Ghanaians, regardless of which party is in power,” he said.
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