The Ministry of Youth Development and Empowerment has launched the “Ghana Against Drugs – ‘Red Means Stop’” campaign, a national anti-drug initiative aimed at curbing rising substance abuse among young people.
The initiative, launched on March 26, 2025, in collaboration with Entertainment Week Ghana, seeks to raise awareness about the dangers of opioid abuse and engage policymakers in strengthening regulatory frameworks.
Speaking at the event, Minister George Opare Addo emphasized the ministry’s commitment to holistic youth development, stressing that young people must be empowered with civic engagement tools, leadership skills, and overall well-being support.
“At the heart of this mandate is the fundamental need to safeguard the health and future of our young people,” he stated.
He warned that the rapid spread of dangerous opioids, particularly one known as ‘Red,’ posed a serious threat to Ghana’s youth. “Today, we are taking a decisive stand against this menace,” he declared.
Opare Addo urged collective action, calling on government agencies to enforce strict drug regulations and encouraging religious and traditional leaders to offer moral guidance. He also appealed to the media to amplify the campaign’s message.
“To the youth, I say, your future is worth more than a fleeting high. You are valuable, and your dreams are worth pursuing. Say no to drugs,” he advised.
Deputy Minister of the Interior Ebenezer Okletey Terlabi described the campaign’s theme, “Red Means Stop,” as a call to action for all Ghanaians.
He cited a study among adolescents in nine senior high schools in the Northern Region, revealing that 62.3% had used an illicit substance at least once, with 6.2% smoking, 5.0% consuming alcohol, and 62.3% using other illicit drugs.
“This campaign is not just about awareness; it is about action,” Terlabi stated. “Together, let us make Ghana a country where drug abuse is rejected, dreams are protected, and our youth thrive in a healthy and safe environment.”
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