GBfoods Ghana strengthens trade partnerships with key distributors

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GBfoods Ghana, a leading food manufacturing company and market leader in tomato cooking bases and taste enhancers, has successfully hosted its inaugural Key Distributor Conference.

The event, held in Accra and Kumasi, brought together key trade partners from across the country to discuss business strategies, enhance collaboration, and recognize top-performing distributors.

The two conferences enabled GBfoods Ghana’s management to share key business plans and discuss critical trade topics of mutual interest with its valued partners.

Key distributors also took the opportunity to share their progress and reaffirm their support and commitment to the GBfoods portfolio.

The conference facilitated open discussions, allowing trade partners to engage with company leadership, share insights, and outline their expectations, strengthening relationships and driving business growth.

As part of the events, GBfoods Ghana honored top-performing distributors for their exceptional contributions over the past year. A total of 39 awards were presented across various categories, with Rapaa Limited emerging as the overall winner for the Southern sector and Michael Adjei Enterprise taking the top spot in the Northern belt.

Speaking at the event, Mr. David Afflu, General Manager of GBfoods Ghana, expressed appreciation for the distributors’ dedication and impact on the company’s success.

“We value our key partners and recognize the critical role they play in our continued success. We acknowledge your tireless efforts and dedication in driving business growth. This engagement demonstrates our commitment to collaboration, transparency, and mutual transformational growth.”

The Sales Director, Mr. Samuel Dery, also reiterated GBfoods’ commitment to growth, consumer satisfaction, and loyalty, urging distributors to sustain the growth trajectory for higher gains this year.

As GBfoods Ghana continues to celebrate local flavours, the company remains steadfast in its mission to deliver high-quality products that enrich culinary experiences and bring joy to millions of households across Ghana.

These products include the recently launched Gino Jollof Tomato Mix, a convenient, ready-to-use solution that delivers the rich, authentic flavours of Ghanaian Jollof, crafted with a blend of ingredients, including pepper, onion, ginger, garlic, and herbs & spices. Other flagship brands include Gino Peppe & Onio, Gino Curry, Pomo, and Brisk Farm.

GBfoods Ghana remains committed to delivering products that exceed consumer expectations while strengthening and deepening its relationships with key distributor partners.

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