The wait is over! Fanta in South Africa reveals Apple Pie as the much-anticipated mystery flavour of the #WhatTheFanta campaign 2023, leaving everyone surprised and excited.
After months of exhilarating guesswork, adventurous sip-testing, and endless fun, we finally unveil the mysterious limited-edition flavour – an unanticipated yet delightful Apple Pie. This distinctive flavour combines scrumptious dessert-inspired notes with an enticing purple hue.
“We have been thrilled by the response to our #WhatTheFanta campaign in South Africa. We know everyone loves a mystery flavour challenge and our mission is to inject playfulness into the grey of the everyday. This fun flavour mystery got Fanta enthusiasts across South Africa involved, guessing, and discussing what the mystery flavour could be,” said Ramokone Ledwaba, Senior Marketing Director at Coca-Cola Africa.
Our thrilling #WhatTheFanta campaign offered more than just website clues. Consumers enjoyed a thrilling treasure hunt through the streets of Mzansi, finding novel Fanta clues at participating retailers. This campaign reached new heights with influencer collaborations, digital promotions, TV commercials, and enticing instant wins. Prizes included vibrant purple Crocs, the latest iPhone 15, unique Airbnb experiences, vouchers, and more!
The Apple Pie flavour perfectly embodies Fanta’s vibrant spirit, creating a wave of excitement through its dessert-themed flavour containing no added sugar. True to Fanta’s legacy, it continues to encourage its fans to embrace a playful and adventurous outlook on life.
We express our gratitude for the participation from our Fanta lovers! Head out, grab a bottle of the limited edition deliciously mysterious Apple Pie – while stocks last – and keep the Fanta flavour festivities going! Join the fun on social media platforms using the hashtag #WhatTheFanta.
Distributed by APO Group on behalf of Coca-Cola.
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Lindiwe Zikalala
lzikalala@coca-cola.com
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About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.Coca-ColaCompany.com and follow us on Instagram (https://apo-opa.co/42DbAWX), Facebook (https://apo-opa.co/4bKvZ0m) and LinkedIn (https://apo-opa.co/3UC5vYv).