Dubai royal Sheikha Mahra bint Mohammed bin Rashid Al Maktoum is officially venturing into the luxury fragrance world.

She took to Instagram to announce the launch of her new brand, named Mahra M1, with a reel teasing the product.

Fans were quick to spot some cryptic clues displayed in the reel, with some comments spotting that the perfume in the video is named ‘divorce’. “The message was loud n clear👏” one comment wrote, “Perfume name wins 😂” said another.

This summer, the daughter of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE and Ruler of Dubai took to Instagram to share the news of her divorce.

The Emirati princess shared a short statement. It read: “Dear Husband, As you are occupied with other companions, I hereby declare our divorce. I divorce you. I divorce, and I divorce you. Take care. Your ex-wife.”

The announcement comes after only a year of their marriage, and only a month after the birth of their first child.

Sheikha Mahra’s new venture is a natural next step for the beloved Dubai royal. Her influence in fashion and beauty is rife in the region, and the announcement of her new brand has already sparked a huge interest among luxury fragrance lovers.

Stay tuned as we bring more juicy details as more information about the launch is released. One thing’s for sure: this is about to be every Dubai girly’s signature scent.