Ghanaian traditional music act Sherifa Gunu has advised budding artistes to remain true to their roots and avoid chasing fleeting music trends, which she likens to ‘fast food’ music.
Speaking to Graphic Showbiz on Monday, April 7, Sherifa—born Osman Sherifa Gunu—emphasized the value of authenticity in building a lasting music career.
“I don’t and never follow trends, and the result is timeless music,” she said. “So I want to entreat our artistes, especially the budding ones, to be themselves as Ghanaians.”
She pointed to musical legends like Osibisa, Amakye Dede, and Angelique Kidjo as examples of artistes who stayed true to their style and continue to remain relevant.
“Unfortunately, it appears many of our artistes forget where they come from just to gain quick fame. But look at legends such as Osibisa, Amakye Dede, and Angelique Kidjo—they stayed authentic and still made history. All I want them to know is that, if you copy too much, you’ll disappear,” she added.
Sherifa Gunu made her entry into the entertainment scene in 1998 after placing second in the then-popular Embassy Pleasure national dance competition. Since then, she has released several albums including Dagbon, Akwaaba Wo Africa, African Woman, and Salamatu in 2017.
Despite her contributions to Ghanaian music, she acknowledged the challenges women face in the industry—particularly those who do not meet conventional beauty standards.
“I have faced many challenges, including being overlooked when it comes to performing at major shows and being pressured to focus on appearance more than my talent,” she revealed.
“I must say the industry isn’t fair to women. Event organisers hardly feature us, and some even expect us to sell our bodies before selling our music. So I never stop telling young female artistes to let their talent speak for them. It may take longer, but it lasts,” she stated.