Do you believe a good chunk of women are gold diggers? Every last one of them. Women are hypergamous.
They chase status, power, and money. They are always looking to upgrade. They are purely transactional.
It hurts women as a whole when people call women “gold diggers.” But here’s a new gold for women to dig.
This is a positive use of the phrase “Gold diggers” which shouldn’t be offensive to women if they embrace it.
The digital marketing space is the new gold. It is now the gold that has value more than real gold and it is paying off.
However, women need to break the ideology that the digital media space is for men.
It’s important to note that women, like anyone else, can have diverse motivations for entering the digital marketing space.
Some may be driven by a passion for the field, a desire for career growth, or a genuine interest in the dynamic and evolving nature of digital marketing.
The rise of influencers, bloggers, vloggers, and YouTubers, including women in these roles, is another aspect of women’s involvement in digital marketing.
These platforms provide opportunities for personal branding, reaching a wider audience, and potentially generating income through partnerships and promotions.
It allows you to connect with prospective and existing customers, which is vital for business and brand awareness.
Digital marketing is important because it helps in developing your creative mind and makes you stand out from your competitors in congested markets.
Not only is it essential for businesses, but customers also now heavily rely on it as a way of finding out about companies
It’s encouraging to see an increasing number of women entering the digital marketing space, which shift may be attributed to factors such as increased awareness, educational opportunities, and changing societal attitudes toward gender roles in the workplace.
A more balanced representation of genders can bring diverse perspectives and ideas to the industry, contributing to its overall growth and innovation.
The current distribution of 44.1% women and 55.9% men among digital marketing strategists suggests a move towards greater gender diversity, however, it’s essential to continue promoting inclusivity and equal opportunities to ensure a supportive environment for women in the field.
Initiatives such as mentorship programs, networking events, and educational outreach can further enhance the participation of women in digital marketing and related industries.
The Women in Tech agenda, with initiatives like the Women in Tech Hub, plays a crucial role in breaking down barriers and promoting gender diversity in the digital marketing and technology sectors.
By actively working to empower and enroll more women in tech-related businesses, these initiatives aim to bridge the gender gap and create a more inclusive environment.
The goal of empowering 5 million women and girls by 2030 is ambitious and reflects a commitment to long-term change.
It’s true that women, like men, enter the digital marketing space for various reasons, and personal or business gains are among them, notwithstanding, women who pursue digital marketing courses to enhance their skills and apply them to their businesses, especially in the context of thriving on social media have found gold. A gold they can leverage in the context of digital marketing strategies can indeed be instrumental for their business growth, visibility, and customer engagement.
Regardless of the initial motivation of “gold-digging” (i.e. making money), the increasing presence of women in the digital marketing space also contributes to a more diverse and inclusive industry which brings about a range of perspectives and ideas, fostering creativity and innovation within the field.
Creating professional digital media content, whether for personal branding, businesses, or as an influencer, can be a challenging but rewarding endeavor. For women in the digital media space, however, there might be additional challenges or stereotypes to overcome, but many women have successfully carved out successful careers in this field and so can you.
It’s an undeniable fact that the digital media and content creation space can be challenging, and dealing with negative comments or criticism and dealing with stress and pressure can be challenging, especially with women who tend to be emotional can cloud their judgment.
Content creation for brands takes a lot of time and effort, so it can be disheartening to be insulted after putting in hours of work, nonetheless, handling negativity and criticism is indeed a skill that any woman in the content creation field needs to develop to accept constructive feedback.
It’s essential for women, to find ways to cope with such challenges, whether through building a support network, developing resilience, or seeking mentorship.
Bold and confident women who recognize their capabilities and contribute to the digital media space play a vital role in reshaping these perceptions.
Women photographers, data analysts, and digital media specialists are contributing to their respective fields.
Encouraging women to channel their skills and interests into professional use is vital to their success and bridging the poverty disparity.
With boldness and determination, women have the potential to take on prominent roles and make a substantial impact, contributing to the overall growth and diversity of these spaces.
The idea that any field, including digital marketing, is exclusively for one gender is outdated and limiting.
The digital marketing space is not for only men! Women must take their stands in the space and dig out the gold in a positive way.