Chanrai Brands Limited has introduced the Blue Band 10kg Professional Pack, a nutrient-rich, plant-based margarine aimed at enhancing Ghana’s food industry while supporting local entrepreneurs.
The product was unveiled at a launch event in Accra, highlighting its affordability, health benefits, and nationwide accessibility to drive economic growth.
Neeraj Chandan, Financial Controller of Chanrai Brands, emphasized the product’s health-focused formulation, designed to address dietary needs in Ghana.
He said the margarine is fortified with essential vitamins, including A, D, B6, B12, niacin, and folic acid, to combat micronutrient deficiencies and support immune function, bone health, and overall well-being.
“With a 70% fat content, it provides sustained energy for active lifestyles, aligning with national efforts to improve nutrition,” he stated.
Mr. Chandan noted that the 10kg Professional Pack targets bakeries, caterers, and retailers, offering a cost-effective solution to reduce operational expenses.
“This product isn’t just for baking; it’s a nutritional solution. By enriching Blue Band with vitamins critical to Ghanaian diets, we aim to contribute to healthier households and more vibrant businesses,” he said.
He emphasized that the product would help boost profitability by providing small businesses with a premium product at scale, cutting costs without sacrificing quality.
“Our network covers all 16 regions, from Kumasi to Tamale, ensuring even remote entrepreneurs can thrive with Blue Band,” he added.
Despite inflation concerns, Chanrai Brands pledged to keep the product accessible.
“We’ve priced the 10kg pack competitively to ease pressure on businesses. We’re also engaging stakeholders to explore additional relief measures, ensuring Blue Band remains a partner in Ghana’s economic resilience,” Mr. Chandan assured.