Home appliance brand BRUHM is ramping up its presence in Ghana through direct community engagement, expanded retail partnerships, and promotional campaigns designed to offer more value to consumers.
The company kicked off the year with a vibrant three-day roadshow, making stops at key commercial hubs in Accra including Circle, Madina, Kasoa, and Accra Central. The activation featured live cooking demonstrations using BRUHM gas cookers, food sampling, product exhibitions, and appearances by local influencers.
“Our aim was to meet Ghanaians where they are and let them experience BRUHM products in real time. We’re focused on building trust and helping consumers make confident choices for their homes,” said Ms. Awurakua Antwi, Brands Communication Manager for BRUHM Ghana.
Known for its focus on simplicity, functionality, and affordability, BRUHM’s appliance range has earned the brand a loyal customer base. From cooling and cooking to laundry and entertainment, BRUHM aims to deliver dependable solutions that enhance modern Ghanaian living without stretching household budgets.
Further strengthening its footprint, the brand has introduced a Shop-in-Shop retail concept at the new Electromart branch at Atomic Junction. The dedicated space displays the full BRUHM product lineup, offering customers the convenience of exploring and comparing appliances under one roof.
To mark the launch, BRUHM presented a chest freezer to Ghanaian music icon Reggie Rockstone, who endorsed the brand’s commitment to practicality and affordability during his visit to the store.
Beyond Electromart, BRUHM’s products are now widely available across major retail chains such as Melcom, China Mall, Super Save, and Kitchen & Beyond. Online shoppers can also access the brand through platforms like Jumia and Electromart’s digital stores.
In addition, BRUHM has launched its 2025 Easter Promotions, offering bundled deals including free fans with the purchase of air conditioners at Electromart outlets nationwide.
“Buying BRUHM is not just a purchase—it’s a long-term investment in convenience and reliability,” Ms. Antwi emphasized. “We are consistently listening to customers and adapting our offerings to suit their needs.”
Looking ahead, BRUHM says it plans to roll out more customer-focused campaigns, explore new retail partnerships, and introduce product innovations tailored for Ghanaian households.