Vice President Dr. Mahamudu Bawumia launched the Ghana Music Xperience (GMX), a new Ghanaian-owned music streaming platform, on Wednesday.
The event took place at the De Icon Centre in East Legon, Accra.
GMX is owned by Omni Strategies and will operate with support from the Ministry of Tourism, Arts, and Culture.
The platform is set to be operational from January 2025.
In his address, the New Patriotic Party (NPP) flagbearer expressed optimism that GMX will boost the music business in Ghana.
“The Ghana Music Xperience is more than just a music streaming platform, as was just illustrated. It is much more than that; it embodies what it means to preserve our culture, support our artistes, and leverage technology to foster economic growth within the creative arts,” he stated.
“There are a myriad of music streaming platforms, however, having one that is purely dedicated to Ghanaian music and musicians is a welcome addition in our digitalisation journey as a country,” he said.
The General Manager of Omni Strategies, Ato Aduenu Tandoh emphasised the need for a collaborative effort to make the App achieve its purpose.
“GMX is homegrown, reflecting our commitment to a ‘Ghana First’ agenda. It is also a call for action. We invite private entities, investors, and creative minds who share in our vision, to join us. Together we can ensure that every artiste has the tools and the opportunities t thrive,” he added.
Vice President of Ghana takes to the dance floor at the Launch of Ghana Music Streaming App – GMX #AdomShowbiz pic.twitter.com/c6mlzfPVtv
— Asempa 94.7FM (@Asempa947_FM) October 31, 2024
In attendance were the Chief Executive Officer of the Ghana Tourism Authority, Akwasi Agyeman; the Minister of Tourism, Arts and Culture, Andrew Egyapa Mercer; the President of the Musicians Union of Ghana, Bessa Simons; the Marketing Manager of Ghana Music Xperience, Akissi Ackah, among several creative arts industry players.
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