Amenfiman Rural Bank PLC in the Wassa Amenfi East District of the Western North Region has been adjudged the 2023 Chartered Institute of Marketing, Ghana (CIMG) Marketing-oriented Rural Bank of the Year.
Amenfiman Rural Bank is a second-time recipient of the prestigious award since its inception 35 years ago.
The Bank won the award after being nominated from among over 144 rural banks in Ghana.
The 2023 award event was under the theme “Harnessing the Power of AI as a Transformative Tool for Marketers”, reflecting the current global trends, and the ways businesses are embracing emerging technologies.
The ceremony sought to recognize individuals and organisations for their marketing excellence and innovations in the marketing field.
In a citation presented to the Bank, it acknowledged that Amenfiman Rural Bank is poised to be a facility that delivers high quality financial services by leveraging top-tier talent and state-of-the-art technology to meet and exceed customer expectations.
This according to the citation is a feat “the Bank has delivered seamlessly by generating enduring value for all stakeholders thus becoming the unequivocal choice for rural banking in Ghana”.
It further stated that: “communities and educational institutions are overawed by the Bank’s show of philanthropism, which has seen fishing communities being given some financial aid as well as some schools also witnessing some funding to upgrade and put-up infrastructure to alternate their housing challenges”.
Notably, twenty private schools have been supported with funds towards their ICT blocks and ten others assisted to secure transportation for their institutions.
“No wonder the school projects have given you a portfolio of GH₵ 2.8million with 180 accounts for schools and their teachers being secured, and the coastal projects also commanding a portfolio of approximately GH₵14million. Amenfiman Rural Bank’s CSR programmes remain matchless and keep touching and changing lives,” the citation added
Receiving the award on behalf of the bank, Board Chairperson, Dr. Toni Aubynn acknowledged the unique role the bank’s board and management as well as the entire staff played, in achieving the remarkable feat.