Sammi Awuku, the former Director General of the National Lottery Authority (NLA), has called on the government to establish specific targets for the proceeds of lottery funds, proposing that these targets serve as key performance indicators for the sector.
He expressed concern that the current practice of funneling lottery proceeds into the Consolidated Fund has made the impact of these funds less noticeable.
Awuku highlighted examples from other countries that have effectively channeled lottery proceeds into major projects.
He pointed out how the Great Wall of China was partially funded by lottery revenue.
Similarly, the City of Miami and the United Kingdom’s Olympics were supported by lottery funds.
Speaking at the World Lottery Association (WLA) Marketing Seminar in Barcelona, Spain, Awuku joined an esteemed panel that included two former WLA presidents, Rebecca Paul and Jean-Luc Moner-Banet, as well as Romana Girandon the current European Lotteries President.
Awuku was the only African on the panel and took the opportunity to emphasize the need for lottery proceeds to benefit remote, underserved communities globally.
Additionally, he advocated for stronger regulations to prevent lottery addiction, particularly to protect minors, while still maximizing revenue.
He shared insights from Ghana’s experience, where the NLA created the Good Causes Foundation to support vulnerable populations, including the poor, destitute, and those with physical and mental challenges.
It was revealed that in 2024, lottery proceeds amounting to $90 billion, were allocated to various good causes.
Over 500 guests attended the seminar, and Awuku used the occasion to express his gratitude to the WLA for their support during his tenure as NLA Director General.