A senior lecturer at the University of Ghana, Professor Kobby Mensah, has praised the National Democratic Congress (NDC) for its campaign approach to the upcoming general elections.
According to him, the party’s flagship policy, the 24-hour economy, has become the focal point of election-related discussions, drawing comparisons to the Free SHS initiative of the 2016 election.
Speaking on Adom FM’s morning show, Dwaso Nsem on Thursday, Prof Mensah highlighted the diversity and decentralization of the NDC’s campaign.
He noted that, the party’s ability to mobilize youth through a dedicated youth manifesto focused on their specific concerns.
He also praised the NDC for its strategic use of social media, particularly hosting Twitter Spaces to engage with supporters and critics alike.
“The NDC campaign showcases a great deal of diversity and is highly decentralized. In terms of political activities, the NDC has successfully mobilized a significant number of youth and included them in their campaign through the youth manifesto, which addresses specific issues relevant to young people.
“The NDC has effectively utilized social media, conducting several Twitter Spaces on X, hosted by NDC sympathizers and youth leaders, to critique the current leadership. They have aimed to illustrate what their flagship policy, the 24-hour economy, will entail. The innovative concept of the 24-hour economic park has been a creative way to inform the public about this policy. The 24-hour economy has become a central theme for the 2024 election, much like the Free SHS initiative was in 2016,” he said.
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