Key issues shaping voter decisions ahead of Ghana’s 2024 elections

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As Ghana approaches the December 7 elections, critical national concerns drive voters’ priorities.

This election holds particular significance as it comes at a time when the nation grapples with pressing economic challenges, a demand for political accountability, and a desire for social stability. With the New Patriotic Party (NPP) and the National Democratic Congress (NDC) leading the charge as favourites, the upcoming elections are set to be a turning moment for Ghana’s democratic journey.

Reports by the National Commission for Civic Education (NCCE)Global Info Analytics, and Professor Smart Sarpong, a leading political analyst, highlight six key issues: Economic Conditions, Jobs, Candidate Credibility, Education, Health, and Manifestos.

While these issues are not ranked in any particular order, they collectively reflect the electorate’s pressing needs and expectations.

Political Landscape

The political environment is dominated by the two major parties: the NPP, currently in power, and the NDC, the main opposition party. The NPP, led by President Nana Akufo-Addo, seeks to retain power amidst criticism over economic management. The NDC, under the leadership of former President John Mahama, aims to capitalise on public discontent and present a viable alternative. Notable candidates are emerging from both parties, focusing on addressing the nation’s pressing issues.

Polls and Predictions: According to recent separate surveys by Afrobarometer, Global InfoAnalytics, and the National Commission for Civic Education (NCCE), data available indicates a divided electorate with fluctuating support for both major parties. While the NPP retains a loyal base, discontent over economic issues could sway undecided voters towards the NDC. Analysts suggest the election’s outcome hinges on which party can better articulate its economic recovery and governance vision.

Key Concerns to the Ghanaian Voter

Economic Conditions: A Call for Stability

According to Global Info Analytics, Ghana’s economy has faced significant challenges in recent years, with inflation, a struggling cedi, and mounting public debt. Although the finance ministry claims the economy has made a rebound, many voters are demanding comprehensive strategies for restoring economic stability and alleviating hardships.

Whoever wins the election will have to tackle a cost-of-living crisis, widespread unemployment, high cost of living and frequent electricity outages.

Mahama’s party, the National Democratic Congress, plans to increase government spending in social sectors like health, education and infrastructure to support growth and create employment if it wins.

The New Patriotic Party, led by Bawumia, seeks to increase private investment and reduce inflation to prioritise economic stability.

According to the consultant’s analysis, Mahama’s pledges made during the campaign to improve the economic situation of people and households may also be tested if his policies must be balanced with the IMF’s calls for fiscal restraint.

Jobs and Unemployment: A National Priority

Unemployment, especially among the youth, remains a critical issue. Data from Global Info Analytics reveals that job creation is among the top three priorities for voters, with many young Ghanaians expressing frustration over limited opportunities.

Credibility of Candidates: Trust in Leadership

Reports highlight that candidates’ credibility and track records significantly influence voter decisions. Global Info Analytics found that trust in leadership is a key determinant, with many voters seeking transparency and integrity in governance.

NCCE’s civic engagement sessions also reveal a growing demand for leaders who can demonstrate competence and ethical behaviour.

Education: Sustaining Progress, Addressing Gaps

The Free Senior High School programme and broader educational reforms remain central to discussions. Voters are scrutinising party manifestos to assess their commitment to improving access, quality, and equity in education.

Health: Strengthening Healthcare Systems

Health is another pressing concern, particularly regarding the quality and accessibility of care. The reports indicate that healthcare policies will be decisive in voters evaluating party plans for hospitals, health insurance, and workforce welfare. Although the National Health Insurance Authority has made strides in covering kidney ailments, improving healthcare delivery has become a significant concern, especially in underserved areas.

Manifestos: Roadmaps for Accountability

Voters engage more deeply with political manifestos, viewing them as roadmaps for the nation’s future. According to the NCCE, citizens scrutinise promises to ensure they are realistic and actionable.

A survey conducted by the Africa Centre for Entrepreneurship and Youth Empowerment (ACEYE) revealed that the manifestos’ unclear promises have left many voters undecided.

Speaking at a press conference in Accra on Nov. 22, 2024, ACEYE’s CEO, Emmanuel Acquah, criticised the manifestos as lacking clarity and practicality. In assessing the NDC’s manifesto, the survey highlighted critical gaps in infrastructure policies, scoring 47.1% in significance and 50.5% in efficiency. Acquaye stated, “Challenges in deploying resources effectively may lead to delays or suboptimal results.”

Addressing the NPP’s manifesto, Acquah underlined that there was not much “interventionism.”

“I think the Kufour administration was very consistent. When you picked their manifesto, you could see the conservative things in there. But I’m not sure I can say the same for the current [NPP] administration as it stands now with all these socialist interventions.”

ACEYE proposed reforms, including simplified manifestos, “We are asking the political parties to come up with abridged versions of their manifestos, written in plain language for easy comprehension by all citizens, regardless of their educational background.”

Conclusion

The implications of the 2024 general elections extend far beyond the immediate political landscape.

The outcomes will shape Ghana’s governance, influence economic recovery efforts, and determine the future of social cohesion in the country. As voters prepare to make their voices heard, the stakes have never been higher.