Sound engineer and rapper, Paul Nuamah Donkor known as Jayso, wants music producers and artistes to engage each other for profit sharing arrangements.
Speaking on ‘The Gist’ with MzGee on the JoyNews channel, he explained that he makes money as a music producer by partnering the artiste he produces since most of them (musicians) are struggling.
“I do more partnerships than taking money to produce music for people. I mean they themselves are struggling so it makes more sense if you are able to partner and make money together,” Jayso said.
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The producer-cum-rapper told MzGee his advice to young and up-and-coming producers is that they should also look for up-and-coming acts so they could build and grow together.
Asked if the aforementioned was the situation with Sarkodie, Jayso explained that working on the ‘Pizza and Burger’ hit maker’s first album ‘Makye’ was not a partnership “it was more of me helping someone that I felt was really, really talented.”
He, however, said Sarkodie’s second album ‘Rapperholic’ was partnered project “because we planned it. There is money in production if you understand the business.”
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According to him, he is not interested in mounting stages to perform his tunes.
Jayso disclosed he makes money from royalties beyond the shores of Ghana, with the United States being his biggest market.
‘The Gist’ with MzGee shows on the JoyNews channel on Saturdays and Sunday at 8:30pm. Catch the conversation same time on DSTV 421, GOTV 144.
Watch interview below: