Ghanaian music producers, Hammer and Kaywa joined a studio discussion on Hitz FM via phone to discuss what it takes for a musician to produce a hit song.
Their invitations follow comments by musician, Sarkodie, that recording a hit song was not as difficult as most people perceive.
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But reacting to those comments on Daybreak Hitz on Hitz FM, both Hammer and Kaywa supported Sarkodie’s assertion that having a loyal fan base is what does the trick for “hit” songs.
According to Kaywa, aside the strength of the fan base, great production, sensational music videos and deep lyrics can also guarantee the blow up of a song.
“When you’re popular and you have a proper fan base it becomes a hit. Considering great records, it hasn’t been dependent on the artiste only but great production from the studio to music videos can give you a great hit. Even the instrumentation contributes. Sarkodie has seen a super way of getting hits…” Kaywa said.
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On his part, Hammer thinks the first step to getting a hit song is to own a better instrumentation.
“70 per cent is the beat; the beat does the whole work. It gets your attention. A very bad song can be promoted to be a hit song…” he said.
According to Hammer, “you don’t need extensive knowledge to make it a hit song. Popularity of a song makes it a hit song.