The 2025 National Chocolate Week has been launched with a call for Ghanaian consumers to prioritize the health benefits of chocolate products over their cost.
This comes amid concerns about rising chocolate prices during the annual celebration.
At the event, organized by the Ghana Tourism Authority on Friday, February 7, 2025, the Deputy Public Affairs Manager of the Ghana Cocoa Board (COCOBOD), Benjamin Larweh, announced plans to encourage more processing companies to participate in making chocolate more accessible.
“For instance, natural cocoa powder can help reduce blood pressure and manage diabetes. So, cost shouldn’t be the primary concern. At COCOBOD, we’re encouraging more processing companies to join us, ensuring more people can access these benefits,” Mr. Larweh explained.
Speaking on behalf of the new Chief Executive of the Ghana Tourism Authority, Marilyn Maame Efua Houadjeto, Deputy CEO Ekow Sampson highlighted a shift in consumer attitudes toward locally produced cocoa products.
He noted that per capita cocoa consumption in Ghana has increased from 0.45 kilograms to 1 kilogram over the past five to seven years.
He also urged hoteliers to include chocolate products on their menus during the celebration to further promote local cocoa consumption.
The Deputy Marketing Manager of the Cocoa Processing Company Limited, Vera Adjei Agyemfra, reaffirmed the company’s commitment to the celebration and assured consumers that their various chocolate brands remain affordable.
National Chocolate Day was introduced in 2005 by the Ghana Tourism Authority, aligning with Valentine’s Day on February 14 to promote Ghana’s cocoa-based products, particularly chocolate.
The theme for the 2025 National Chocolate Week is “Eat Chocolate, Stay Healthy, Grow Ghana,” with the sub-theme “Chocolate for All: Taste, Share, and Care.”
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